Why is Squono free?

I'm a parent of three, and all three of my kids play sport for local clubs. For years that meant a different app for every club. Payments in one place, fixtures in another, and the messages that actually mattered buried somewhere in a WhatsApp group. Every week started with the same detective work: who's playing where, what time, and have we paid?

Tournaments were their own adventure. The tournament apps we were sent were clunky, hard to follow on a phone at the side of a pitch, and never quite told you when your child's next match was.

I also film a lot of their matches. I've got a camera and I love capturing the games, but I could never find a good way to share them. Nothing let families watch their own team's matches back privately and safely – without putting children's videos somewhere public.

So I set out to build it. Squono started as a private match-video platform: a place where a team's families could watch every match back, with the club deciding exactly who sees what. Then the rest followed. If families were already opening Squono to watch the match, why couldn't it also tell them where to be on Saturday, collect the subs and run the tournament?

That's what Squono is now: everything a team, a club and a school needs, in one place, instead of five.

And it's free, because I don't think organising grassroots sport should cost anyone anything. The volunteers who run our clubs already give up their evenings and weekends. The families already pay subs, buy the boots and do the driving. The app that holds it all together shouldn't be another bill.